Early a gloomy November morning one of the founders, now a professor in cardiology, sat on the bus to work but something delayed departure. The bus was filled with frustrated commuters and confusion arose but eventually the bus took off, and an ambulance rushed to a stop behind it.
Later, it turned out that a woman had collapsed from a cardiac arrest at the bus stop and died while the bus was standing still. Confronted with the fact that he had been so close to a cardiac arrest victim – but completely unaware that his lifesaving skills were needed – an idea was born. He thought: there has to be a way to let people know when their help is needed nearby.
In 2007, the simple but ingenious idea was realized, to use cellphones to alert skilled volunteers to cardiac arrests, and encourage them to perform cardiopulmonary resuscitation (CPR) before ambulance arrives.